ZAGORKA IS HAT-TRICK HERO
7th Dec 2007
Zagorka Special, Bulgaria’s number 1 beer and flagship brand of Fullback Imports Ltd., has built on its credentials following its Off Trade launch earlier in the year. Zagorka has achieved a hat-trick its bid to land its first major Multiple Grocer listings, nationally launching the 500ml NRB into Booths (Nov) and Waitrose (Dec), with Morrisons taking the brand from Jan 2008.
Fullback Sales Director, Neil Robinson, said: “The rising consumer interest in imported beers within the UK has been fuelled, in part, by the vast choice that is now becoming available in the Off Trade retailers. The listing of Zagorka within these three excellent beer retailers underpins this rising consumer demand and shows the commitment the larger retailers now have to offering an interesting range of imported beers.”
Justin Horsman, co-founder & Operations Director, adds: “Zagorka is such a great tasting liquid, as well as a brand that has a great heritage. We had always thought that it would be a perfect fit for the more adventurous consumer with the U.K.”
Robinson adds, “Not only are we pleased with the performance of the brand to date, we are very much looking forward to the brand’s future when it crosses over into the On-trade in April 2008, via a national listing of the 330ml NRB format within Waverley TBS. We feel that this will further advance the consumer awareness of Zagorka, as they will enjoy the experience of Zagorka on an evening out then be able to take it home by finding it in their local retailer (via Cash & Carry) or Supermarket. Great news for a great brand!”