Fullback Ltd. Launch Zagorka in a New Bottle
29th Jul 2008
Fullback Imports Ltd. will be launching Bulgaria’s number 1 beer and flagship brand, Zagorka Special, in a new bespoke bottle.
The company, who have the sales & marketing rights to Zagorka Special within the UK, will be launching the new packaging in the UK from 1st August 2008, following the successful launch in its home market earlier in 2007.
This bespoke design presents Zagorka with a contemporary new image, outlining the brand’s leadership spirit. Many designs were created and tested among consumers throughout the 8 month project, the final result is the bottle that will be available from August 1st.
Justin Horsman, Director of Fullback Ltd., says “ ‘The perfect content finally found its perfect shape’ , was the motto of the teams working on the new bottle design. The project was developed in collaboration with the packaging design studio, Sieberthead, in England. We are very pleased with the outcome and it will greatly increase the brand standout on shelf as well as the premium credentials of Zagorka.”
Justin added, “The main characteristics of the new design are the long, elegant silhouette, the rounded shoulders and the well-defined base which sets the bottle’s body as if it’s on a pedestal. Zagorka’s outer packaging & logo is also new – the well-known sign of the brand now looks modernised, but at the same time it preserves the original spirit and heritage of the leading & best known Bulgarian beer. The embossed sign on the bottle’s shoulders outlines its identity making it fully distinguishable against the competitive set”
“We are proud with the new, more contemporary and refreshed image of Zagorka, which has preserved the identity of the brand yet making the pack more relevant to the UK consumers. Following promising sales since the brand launch last year and strong listings such as Morrisons, Booths & Waverley TBS, we feel that this will see Zagorka make further impact in the UK as a key imported premium beer.”